Headquartered in San Francisco, Associated Coffee distributes coffee, snacks and refreshments to more than 5,000 companies. After 40 years, they wanted to revamp their web image while retaining their logo and integrating warm colours reminiscent of coffee. I sought to highlight the quality of Associated Coffee’s products by showcasing sleek design and close-ups.
While meeting the requirement to retain the brand's warm colours, we moved away from the original brown that was too dark. Drawing from warm colours, palette of shades was chosen.