This Vietnamese restaurant based in Montreal masters the famous Pho, a recipe handed from mother to son, so our goal was to focus on the simple and symbolic shape of a bowl. The heart of Le petit Boui Boui creator is filled with his country of origin flavors so this branding pays homage to the Vietnamese cuisine.
The different spices are essentials in the Vietnamese cuisine, so the focus was to highlight all of those little elements creating the perfect combination.