Unreliable Narrator
Unreliable Narrator is a journal brand designed for Gen-Z people navigating therapy and emotional growth. The brand identity centers on fluidity : emotional, visual, and mental. The logo icon is inspired by the letters U and N, but it twists and shifts to form a shape that suggests two entities in dialogue — the journal and our thoughts — while also reflecting theever-changing nature of our inner world.
Client : Unreliable Narrator
Year : 2025
Branding
Art Direction
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