MPMontréal
Since 1932, Les Marchés Publics de Montréal (MPM) represents the group of fifteen public markets scattered across Montreal. Each market has its history and architecture and is an integral part of the daily lives of neighbourhood residents and visitors. The association asked me to redesign the plans featured on-site and online.
Clients : MPM
Year : 2015
Art direction
Illustration
Print design
Before
The initial plans were two dimensional. They delineated zones in a logical fashion, but visitors couldn’t distinguish between aisles and stands. The plans offered a limited reading experience that wasn’t very dynamic.
Seeing the outside and the inside
One of the stand-out features of these markets is their iconic architecture within their respective neighbourhoods and Montréal. I chose to highlight the buildings while also making the plans simpler to read.
Ludic
and linear
Given the large number of merchants involved, one of the project’s challenges was the amount of information the plans contain. To balance out this information load, a simple and playful design was chosen, with minimalist iconography.
